Pulsar pulled from Europe as Nissan concedes defeat with Golf and Concentrate rival
The Nissan Pulsar will no for a longer time be built or sold in Europe. Dwindling buyer demand implies the corporation has killed the compact-car or truck off a mere 4 many years into its everyday living cycle.
The business verified to a variety of European media, which includes Automotive Information, it was ceasing manufacturing of the effectively-regarded hatchback at its Barcelona plant, presumably to liberate demand for other versions designed there.
The conclusion arrives about 18 months just after Nissan Australia killed off the long-serving and once effectively-regarded Pulsar badge here, which was affixed to a various (but similarly unloved) item constructed in Thailand.
Nissan’s statement mentioned the change was in reaction to “a quickly growing switch by European shoppers from classic auto segments to crossovers”. Hardly a surprise.
The European Pulsar was released in 2014, meaning it’s winding up in Europe previously than planned. But it never actually caught on. Nissan apparently predicted European annual profits of 64,000 but previous yr the product marketed just 25,221, in accordance to JATO Dynamics figures.